Development Plan

Marketing and Promotion

Coaching / Training & Community Exposure

1.0 Constitution

2.0 Roles & Responsibilities

3.0 Codes of Conduct

4.0 Disciplinary Procedure

5.0 Policies


Development Plan


*Mission Statement

*Marketing & Promotion

*Coaching, Training & Community Exposure


Mission Statement

To get people of all ages playing yBall to the highest standard possible. Through targeting both adults and children collectively, yBall Sports Club aims to develop communities through actively promoting sport and physical fitness.

As yBall is a newly formed concept when compared to the UK’s main stream sports, it aims to provide a new twist to what is expected within sports. An exciting way to promote fitness and wellbeing and community interaction, yBall promotes fresh ideas and a level playing field for all involved.


Marketing and Promotion

ObjectiveProcessKey PartnersLead PersonTime ScaleFinancial Implications
1. Increase Brand of what yBall isa. Social media sites and email news lettersb. Regular updating of all information sources (leaflets, website, blog ect)Club Links to boost social media postsSecretary1 Year£30 (300 flyers)man power will be mainly dependent on volunteers
2. Develop Portfolio of yBall through the use of high quality videos and photography a. Link with the local university, to recruit a volunteer who specialises in photographyb. The volunteer will require their own equipmentUniversity Student / UniversitySecretary1 Yearman power will be mainly dependent on volunteers
3. Incorporation into the local media a. Regular News Paper articlesb. Local radio station advertsc. Local community projects with sports magazinesThe Game Magazine, Local Radio Stations, Local News GroupsSecretary1 Yearnegotiable with key partnersman power will be mainly dependent on volunteers
Gain a Local Sponsora. Develop the sport to a recognised levelb. Community Projectsc. Links with Local BusinessesLocal Businesses, Community Projects, Fund raisers, Local EventsSecretary1-2 YearsMinimal, negotiable with the parties involved


Coaching / Training & Community Exposure

ObjectiveProcessKey PartnersLead PersonTime ScaleFinancial Implications
Increase the number of qualified coachesa. Get candidates qualified to the government standardSports England & UCoachDevelopment Officer1-2 YearsCost of Courses & No. of candidates
Increase the number of regular participantsa. Membershipsb. More workshops per weekc. Target disadvantage groups (according to government Policies Creating a sporting habit for life)City Council, Youth Clubs, YMCA, Schools, UniversitiesDevelopment Officer1-2 YearsTravel Expenses, Coaching Costs
Increase the number of women coaching and administrationa. Through playing the gameplus entering them into coaching  coursesb. Encourage volunteer roles within the committeeUcoach& sports England coursesDevelopment Officer assisted by the Chairman1-2 YearsCost of Courses
Establish links to launch yBall as a disability sporta. Create links with disability groupsb. Run committee open days specific to disability groupsCity Council, Sports England, Help for HeroesDevelopment Officer assisted by the Chairman1-2 YearsCost of administration and advertisement